We’ve all heard the saying that it takes a village to raise a child, however the Cohuna-Leitchville district in northern Victoria has taken it a step further. They are nurturing and encouraging young entrepreneurs!
January 14, 2018 was a special day for the Taylor family at Leitchville. Not only was it their pop’s birthday, it was the launch of Cooper (12) and Bailey (15) Taylor’s business, 15 Acres.
Their mother Kellie recalls the day that Cooper came home and announced that he had bought a business. ‘You haven’t,’ was her reply. He had. And, after spending some time with Cooper, it is easy to understand how. This gregarious pre-teen doesn’t lack in confidence and I have no doubt that he could sell ice to the Eskimos if required.
For some time prior Cooper had been earning his own pocket money by selling eggs from the twenty chooks he kept at his family home but it was proving to be problematic. ‘People wanted heaps of eggs and I didn’t have enough.’
Having received lots of advice from a ‘mate’ on a nearby property who also produced eggs but on a much larger scale, Cooper was wildly excited when the mate said that he was selling up. When Cooper was offered 160 chooks, two Maremma guard dogs, and two caravans he had no hesitation in saying yes which brings us back to a sudden announcement to his parents that he’d bought a business. ‘Well I haven’t actually paid him yet,’ admits Cooper. ‘But I will one day. He just wanted someone to love the chooks as much as he did. I don’t like factory farms, that is my pet hate.’
At the same time his older brother, Bailey, had been seeking a part time job, not always easy when you live some distance out of town and don’t have a license. This new business presented an opportunity for both brothers. It was then up to the boys to come to an agreement on what their responsibilities would be in the business.
‘Bailey isn’t a morning person,’ Cooper is quick to share. ‘I do the morning chores and most of the infrastructure stuff.’
The much more quietly spoken sibling, Bailey, explains that his role is to collect the eggs at night and look after the larger chooks and dogs. Cooper has been responsible for growing 200 chickens that are about to graduate to free range in the paddock. A bit of disagreement breaks into the conversation at this point. Cooper wants to dispute who is responsible for what. You know; that normal sibling rivalry stuff.
Quickly moving on, I ask: Why call their business 15 Acres? ‘Well the previous business was called 400 Acres,’ Cooper clarifies successfully distracted. So, no need to ask how big their property is then!
Kept safe by the two Maremma dogs, Falcor and Jane, the chooks free range in the paddock while roosting and laying in the caravans that have been converted for their exclusive use by the boys’ Pa. It seems that a number of additional caravans have been donated by various people around the district. A heat lamp was also provided free of charge and another local businessman has offered to build them a website. ‘People are really nice and willing to help,’ Cooper acknowledges.
Everything he has learnt about caring for chooks and preparing eggs for market has been from his mate and from watching videos on You Tube. ‘I haven’t read any books,’ Cooper admits.
Just coming out of the moulting season with reduced eggs to sell, he says that this is a challenge when supplying their customers that includes six local eateries and the Farmers & Made in Cohuna Market on the fourth Sunday of every month. ‘We’ve been offered another caravan that we hope to use for the markets; we just need time to convert it,’ Cooper says. Pa must be busy is what I'm hearing.
Time is definitely a challenge even for teenagers. ‘I’ve got eight hours at school each day including bus travel, and then I’ve got sport as well.’ Cooper glances at the clock as he is due to leave for a football match playing for Leitchville Gunbower Under 12’s very shortly. Sport is extremely important in a rural community.
Let’s talk money I suggest and ask Bailey if it has been worthwhile. ‘I’m glad that I did get involved,’ he says. ‘It’s going well at the moment and we should do well in the future as the layers pick up.’ Usually on a Sunday the boys convene at the kitchen table to assess their cash flow. The profits are split up while leaving a set amount in kitty to cover change and feed costs.
At this point Cooper cuts in to accuse his mother of helping herself to a bit of petty cash on a few occasions. ‘She treats it as an ATM,’ he claims. This argument suddenly falls flat when I ask how much they pay her to cover the transport expenses of delivering the eggs, going to the markets, and collecting the chook feed supplies. 66 cents per kilometre is the going rate I helpfully point as Kellie chuckles in the background. Cooper is momentarily silent.
With another successful diversion in place I wonder how they established their retail price? ‘We started at $5 per dozen but put it up to $6 for the market,’ Cooper bounces back. He is clear on what their expenses are. ‘It costs $450 to fill the big container,’ he explains. ‘If we bought 20kg bags it would cost a lot more so we buy in bulk which reduces the cost per kilo.’
Kellie has helped the boys to establish a business page on Facebook and a business card; however, it seems that word of mouth is pretty much doing the job for them.
It would appear that everyone in the district is keen to nurture more young people to experience and develop business skills, and these two enterprising brothers are only too happy to take up the challenge.
KERRY ANDERSON: Founder of Operation Next Gen and author of ‘Entrepreneurship: It’s Everybody’s Business,’ Kerry works with small businesses and rural communities to help them embrace new opportunities. READ MORE
OPERATION NEXT GEN COHUNA: Read on if you'd like to know more about how you can establish your own collaborative entrepreneurial ecosystem. READ MORE